Original article source: http://wp.me/p2PCVq-Nu
Brand Protection Strategy | Prevent Counterfeiting & Piracy | Legal Procedure in India | Case Study: FMCG & Pharmaceuticals
Comprehensive brand protection program required along with tech-based solutions to reduce counterfeiting and piracy
Counterfeiting and piracy result in huge losses for industries (FMCG)
Proper enforcement of intellectual Property Rights (IPR) necessary
Legal remedies: assessment,countermeasures, monitoring, and enforcement, example – DuPont’s Global Brand Protection Programme
Courts are also trying to reduce the duration of litigation related to counterfeiting and piracy
FMCG and pharmaceutical companies are employing technology-based solutions to combat these problems
Full copy of article: Legal_IP_Protection_Rahul Dev
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